Mug packaging box design innovation case analysis

1. Inspiration for the teacup mug packaging box packaging design:

Drinking tea has become a habit in daily life for many Chinese people. Data Park observed that the mug packaging box packaging of many domestic tea cup brands is seriously homogenized, generally lacking in creativity, and it is difficult to form brand characteristics. In this issue, Data Park selects several typical mug packaging boxes to provide inspiration for the packaging design of mug packaging boxes for teacups.

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2. Changed the material of the mug packaging box and regained the approval

Not long ago, Rishi Tea changed the mug packaging box material of its SKU series of tea cups from tin to paper. This change made the brand lose its main features in the mug packaging box, and it was difficult for consumers to adapt for a while. To this end, Rishi Tea has redesigned the mug packaging box, using the tin material again, which symbolizes the green color of environmental protection and the white words "rishi". Such a mug packaging box design makes the brand more eye-catching. , The pattern on the mug packaging box symbolizes Rishi's pursuit of high-quality teacups, and its retro style has a regional style. In addition, the paper mug packaging box can be reused by consumers, which is not only convenient for consumers, but also has a subtle effect on brand promotion. The same product, with different mug packaging box materials, will bring different effects.

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3. Elegant and refined, adding a sense of quality to the mug packaging box

Noble & Savage's mug packaging box packaging series uses blue as the base color, which visually brings people a calm look. The title is written in silver squiggles, which looks elegant and classical. The front of the mug packaging box uses black fonts in the blanks, and the side uses silver fonts to mark the information. Although there are a lot of words, it is not cumbersome. The use of rope buckles as the seal of the mug packaging box increases the sense of ceremony when the mug packaging box is opened, and also adds a quaint style. The overall mug packaging box design is simple and exquisite, adding a sense of quality to the product.

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4. The mug packaging box echoes the product function

Typical Organization design studio designed the mug packaging box for the tea sticks of the Greek tea cup brand Elixir tea. Unlike ordinary teacups, tea sticks can pass through small holes on the surface to help the teacup increase its contact with water. Typical Organization reflects the characteristics of the product on the mug packaging box. Not only is there an image of a tea stick in a teacup, but small dots are regularly distributed on the mug packaging box, alluding to the holes on the tea stick. In addition, the color matching of mug packaging box is also its highlight.

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5. Combined with culture, increase the connotation of mug packaging box

Kalifyton is a company that produces high-end tea sets in Greece. In order to reflect the cultural characteristics of the brand, the design company noondesign+branding applied some elements from ancient Greek stories to the mug packaging box to add cultural connotations to the products.

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6. Minimalist mug packaging box

The mug packaging box designed by Polish packaging design firm Dmowski & Co. for the teacup brand Blanca is extremely simple. The mug packaging box made of paper has a metallic luster and has a sense of quality. The mug packaging box has a white label that is jagged on one side and looks out of place. The mug packaging box label is printed with hand-painted plant patterns, as well as the brand name and a brief introduction of the product. The types of products are distinguished by the color of the plant and the numbers on the label. This extremely simple mug packaging box design gives people a fresh feeling and also allows consumers to know the product information at a glance.

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7. Design ideas of mug packaging box:

The mug packaging box packaging of tea cups can be creatively designed in terms of color, material, pattern, etc., combined with the characteristics, functions or culture of the product, the mug packaging box can highlight the characteristics of the brand and improve the recognition and competitiveness.